Imagine a TV channel where millions of viewers want to watch nothing but commercials – and buy the products advertised – every day of the year.
It’s true: you can make $5,000 a minute or more selling your product to TV-addicted shoppers on QVC and Home Shopping Network ... without having to spend a fortune producing elaborate commercials or buying costly air time.
Dear Reader:
Most big national advertisers spend thousands – even millions of dollars – on TV advertising in a desperate attempt to draw prospects to their products.
It’s a risky proposition that, more often than not, ends in failure - and costs the marketer a small fortune.
On most TV stations, the commercials are little more than annoyance to consumers ... an excuse to run to the fridge for a snack or go to the bathroom.
But imagine a place in TV land where the market is different: A place where millions of people stay glued to their TV sets hour after hour – just to see the commercials.
They stare at the screen, eagerly waiting news about your new product ... so they can spend their money buying it.
So gung-ho are these consumers about shopping on TV, they sit with baited breath – credit card in one hand, cell phone in the other – ready to dial that toll-free number and place their order for your product.
A pipe dream, you say? Not at all. This special place in TV land is very real. And now, I want to show you how to ring up $5,000 a minute or more in sales on it. If you will let me.
Welcome to QVC and the Home Shopping Network
QVC reaches more than 166 million homes worldwide that have cable or satellite TV – and HSN reaches 90 million U.S. households.
Combined, these two TV shopping networks generate annual sales of $10.7 billion.
And if you can master the art of pitching your products on TV – and getting them onto the shopping networks – you can become rich beyond the dreams of avarice:
- After failing many times, JW finally got his products – porcelain and tile restorers -- on QVC and HSN. Today his sales from TV advertising and the Internet are $200 million a year.
- In 1989, JM was a divorced mother of 3 small children living in a 2-bedroom house on Long Island. After inventing a self-wringing mop and promoting it on QVC and later HSN, she traded in her 2-bedroom hovel for a luxurious 42,000-square-foot mansion.
- MK owned a small, obscure food company selling mouth-watering crab cakes on the eastern shore of Maryland. Since getting on QVC, she has sold more than 14 million units – making her jumbo lump crab cake the network’s best-selling food product.
Now, in our new quick-reading guide, Sell Your Product on QVC or Home Shopping Network, Whitney Smith and I tell you everything you need to know about getting your products features on QVC and HSN.
In it, you will discover:
- Everyone knows HSN is short for Home Shopping Network. But do you know what QVC stands for – or how the industry got started completely by accident over 30 years ago? See page 4.
- How to turn an item you develop at your kitchen table into a $10 million a year business empire. Page 27.
- Can you sell your product on both QVC and HSN? The answer may surprise you. Page 5.
- How to launch a new product category on the shopping networks. Page 28.
- 10 types of products that generate the most sales on QVC and HSN. Page 7.
- How to develop a Unique Selling Proposition (USP) for your product that will convince TV watchers to order it like lemmings rushing toward the edge of a cliff. Page 29.
- Optimum product pricing that can give you a shot of getting your merchandise sold on QVC or HSN. Page 7.
- Reduce your cost of goods and retail price by sourcing your QVC products in China. Page 30.
- Calculating the mark-up QVC or HSN will put on your product when they sell it on television. Page 8.
- How to get your product in front of QVC and HSN decision-makers. Page 32.
- One out of five Home Shopping Network viewers is male. Here’s how old these guys are ... and how much money they have to spend. Page 9.
- How an aging lounge lizard who dressed like Zorro landed a recording contract with a major label by selling his self-published CDs on QVC. Page 33.
- Best days of the week ... and time of day ... to promote your products on TVC and HSN. Page 10.
- Networking your way to QVC or HSN success. Page 35.
- How to gross up to $8,000 a minute in sales on QVC. Page 12.
- Get your product on QVC or HSN with a “Vendor Rep.” Page 36.
- Why perfectly good products sometimes don’t sell at all on QVC or HSN. Page 13.
- Why the location of your business can work for you -- or against you -- when trying to get onto the shopping networks. Plus: best locations for companies whose sales depend on QVC or HSN. Page 37.
- How to protect yourself against massive returns when shipping merchandise to the home shopping channels. Page 14.
- Should you be your own product pitchperson -- or use one of the network’s on-air personalities? Page 39.
- Your product is presented on QVC. Here’s how to ensure that they’ll present it to their audience a second time. Page 15.
- Creating a B-roll for a more effective demonstration than you can deliver live on the air. Page 41.
- Complying with the terms and conditions of QVC’s purchase order. Page 16.
- 3 steps you must take once your product is accepted to actually get it on the air at QVC. Page 42.
- Selling more of your merchandise on QVC and HSN with “T-calls.” Page 17.
- Creating your product’s 60-second “elevator pitch” – and why you need it to succeed on TV. Page 43.
- Simple common-sense formula determines what products will sell briskly on QVC and HSN ... and which are likely to tank. Page 18.
- Scheduling your TV itinerary and preventing last-minute disasters from keeping you off the air. Page 44.
- Why the color of your product dictates the color of the clothes you should wear when you’re on the air. Page 45.
- Most common mistake marketers make that keeps them off QVC and HSN – and an easy way to avoid it. Page 17.
- How to handle live phone calls from QVC customers while you are on the air. Page 46.
- Make money on QVC with TSVs and OTOs. Page 18.
- How to save $100,000 when advertising your product with direct response television. Page 47.
- Pricing and offer strategy that can double the amount of merchandise you sell on TV. Page 20.
- Maximizing your ROI – and minimizing your risk – when selling products over the air. Page 48.
- Finding the ideal presenter for your product ... and getting him or her into the QVC or HSN studio to pitch your product. Page 22.
- Make more profits by selling your QVC and HSN returns ... and avoid huge losses on unsold inventory. Page 49.
- How a California contractor became a multi-millionaire by selling a home-made cleaning formula on HSN. Page 23.
- What a former QVC buyer can tell you about presenting your product to the network’s buying team. Page 50.
- How to get an entire hour on QVC dedicated solely to promoting your product. Page 24.
- 7 “insider secrets” for successfully selling mail order merchandise on QVC. Page 54.
- Plus: glossary of home shopping terms ... vendors ... testing laboratories ... and so much more....
"For 2 years in the U.K. I was a guest presenter, and I did over 80 hours live on QVC," says David Cross. "Everything in this book tallies with what I know. Glad to see the book contains details of building-in returns to your price."
Act now and save $30
Sell Your Product on QVC or Home Shopping Network has a cover price of $69 – and that’s what buyers will pay when we promote it widely over the Internet later this year.
But get your copy now, and you pay the introductory discount rate of only $39 – a savings of $30 – less than I charge for just 5 minutes of my time.
And that’s what it costs you only if my advice works for you.
If it doesn’t, the cost is zero. Zip. Zilch. Nada. Because now you can...
Use it risk-free for 90 days
That’s right.
If, after reviewing Sell Your Product on QVC or Home Shopping Network, you are not 100% satisfied for any reason ... or for no reason at all ... just let me know within 90 days.
We’ll refund your $39 payment in full. And you can keep the e-book free with my compliments. That way, you risk nothing.
So, what are you waiting for?
To order Sell Your Product on QVC or Home Shopping Network on a 90-day risk-free trial basis, click below now:
Sincerely,
Bob Bly
P.S. Order Sell Your Product on QVC or Home Shopping Network today and you get a FREE 57-page Bonus Report, Secrets of Successful Lead Generation (list price: $29).
In this report, you’ll learn:
- 5 ways to capture the e-mail addresses of web site visitors – page 51.
- The 5-step Motivating Sequence for writing powerful lead-generation copy – page 12.
- Double the sales leads your copy generates with the “bait piece” strategy – page 36.
- 50 proven lead-generating tips and tactics – page 16.
- 31 ideas to generate more inquiries from your ads – page 6.
- The ultimate secret to writing a winning Yellow Pages ad – page 20.
- How to fill your trade show booth with eager prospects – page 23.
- Use the Silver Rule of marketing to get more qualified sales leads – page 3.
To order Sell Your Product on QVC or Home Shopping Network ... and get your FREE Bonus Report ... click below now:
Bob Bly has been a writer since 1979 and a full-time freelance writer since 1982. He earns more than $600,000 a year from his freelance writing, and became a self-made multi-millionaire while still in his 30s.
Bob has written copy for more than 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, IBM, Intuit, Nortel, and AlliedSignal.
Bob is the author of more than 70 books including The Complete Idiot’s Guide to Direct Marketing (Alpha) and The Science in Science Fiction (BenBella). He has published more than 100 articles in such publications as Subscription Marketing, Direct, Business Marketing, Writer’s Digest, and Amtrak Express.
Bob’s writing awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association. He also taught writing at New York University.
Bob has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation’s Business to theNew York Post and the National Enquirer.
What they say about Bob Bly
“I started down this road of copywriting for direct marketers by purchasing your book. Since then I have made about $50,000 in copywriting fees. I feel a debt of gratitude toward you!” --Ray Edwards
"I went to Amazon.com and got a copy of Secrets of a Freelance Writer. Wow! ... I loved it! Packed with info. The book had a 'readability' about it that took away all my fears, put me at ease, and made me feel that I wasn't treading on foreign soil. I kept saying to myself, 'I can do that, I can do that!'" - Ronald J. Rich
"Your books served as a complete reference when I started my own freelance writing business a year and half ago. By following the advice you laid out, I quickly reached goals that I had set for year three of my business within the first year. My philosophy is, if you've written it or recommended it, I want to read it." - Carla Jahnson
"I own a copy of The Copywriter's Handbook, which is priceless. Thank you for making this information available to those of us on a shoestring." - Mary Klaebul, Memphis, TN
"I own Secrets of a Freelance Writer: How to Make $85,000 a Year and The Copywriter's Handbook. Both are great. You did a great job of getting to the nitty gritty. I admire and respect what you have done." - Derek A. Chilcoat
"FYI, you started me off with your tape series on freelance copywriting, and I'm an avid reader of yours." - Scott T. Smith, Bozeman, MT
"Having read two of your books, Secrets of a Freelance Writer and The Copywriter's Handbook, I am now taking the leap. If not for the strong encouragement of your books, I might not have jumped. Thanks again for the road map that your books offered." - Eddie Adelman
"I am a great fan and avid reader of your books. When I first started out in this copywriting business nearly ten years ago, your Secrets of a Freelance Writer was my bible (it's so dog-eared, some of the pages are coming apart). You continue to be a great source of inspiration and education." - John M. Mora, Plainfield, IL
"Thank you for all the books you've written over the years -- I have enjoyed many of them, and profited from what I've learned. I've been reading Become a Recognized Authority in Your Field this past month -- it's helping me really do the things I've always wanted to do." - Michael Knowles
"I read Write More, Sell More a few years ago and loved it." - Steve Slaunwhite
"The first time I read your book Secrets of a Freelance Writer I laughed at the fact of picturing myself as a business writer. The second time I read it, I made over $1,000 in a week. I'm laughing for a much better reason now." - Grady Smith
"I loved your book The Copywriter's Handbook. It has sincerely helped me in my business and is worth every penny I spent on it!" - Brian Maquire, Portland, OR
"Had I not discovered your Secrets of a Freelance Writer and The Copywriter's Handbook, I would still be a frustrated, unfulfilled hack. Thank you for saving me from that! I appreciate you sharing your knowledge with the rest of us and allowing us to take a piece of the pie. I already love this new career that I never would have discovered without your guidance. Thanks." - Elizabeth Hanes
"I wanted to thank you for The Copywriter's Handbook and Secrets of a Freelance Writer. Both books are informative and inspirational." - Ken Harrison
"I have read your books Selling Your Services and The Six Figure Consultant and I really appreciate the wealth of knowledge you have shared in both of these publications." - Leah Beth Mills, Farmingville, NY
"Thanks a million for my life!" - Alan Zoldan
"Your books The Copywriter’s Handbook and Secrets of a Freelance Writer helped me start work as a freelancer. I can't tell you how many times those books saved my skin and got me confidently through unfamiliar materials. I am very grateful for your expertise and generosity." - Lorraine Thompson
"One of the best copywriters in the business." --Michael Meanwell, author, The Wealthy Writer
"Bob Bly is one of the most successful copywriters in the world. I've used his services and purchased a lot of his materials -- and always profited from both." --Bob Serling, President, Idea Quotient
“Considered one of the best copywriters in the country." --David E. Wright, President, International Speakers Network
"There's no better copywriter than Robert W. Bly, the man I call the 'King of Copy.' He can teach you more about the art and science of marketing than anyone I know." --Richard Dean Starr
"20 years ago, when Bob Bly starting teaching copywriting, the field was deeply shrouded in mystery. Now, thanks to Bob, learning copywriting, though still a tricky proposition, is much easier." --Ken McCarthy
"For over 25 years, Bob Bly has set the gold standard in results-oriented business-to-business writing." --Roger C. Parker, author, Looking Good in Print
"When it comes to educating his fellow copywriters and marketers, Bob Bly is the master." --Dianna Huff
"Bly Rules!" — Murray Raphel, Raphel Marketing
"Mr. Copy." — Markus Allen, Publisher
"There is no greater authority on business-to-business direct response copywriting then Bob Bly. What impresses me most about Bob Bly is his knack for making things clear and simple." --Scott Miller
"Bob Bly is among the most accomplished self-employed copywriters in recent years." -- Steve Slaunwhite
"Bob Bly is probably the best business-to-business, high tech, industrial, direct marketing copywriter in the country." -- John Clausen
"Perhaps the most famous copywriter of them all." -- The Writer
"[A] freelance writing dynamo...." -- Writer's Digest
"One of the great copywriters in the direct marketing industry...." -- Ruth Stevens, author, The DMA Lead Generation Handbook
"...[a] copywriting giant..." --Freelance Writer's Report
"Bob Bly is a human machine who has been outputting high-grade direct marketing copy for decades. I've read a few of his numerous books and have learned much from this pro." -- Larry Chase, Web Digest For Marketers
"Renowned direct marketing practitioner and prolific author Bob Bly [is] nationally recognized for his control-beating copy. [He] knows how to write for results." --Kansas City Direct Marketing Association
"Bob Bly is in the upper echelon of direct mail and email copywriters and he's an all-around direct marketing guru. In addition to hundreds of successful campaigns for technology clients, Bly has authored or co-authored more then 50 books." --Bruce Hadley, softwareceo.com
"Bly is probably one of the world's most famous and experienced copywriters. He is also a noted authority on the creation of online copy and online trends." --The Compulsive Reader
"Bob Bly is a world-class copywriter." --Paul Hartunian
"I've known Bob for a long time. His stuff is terrific." --Johne Forde, Copywriter's Roundtable
"Bob Bly [is] a prolific advertising genius." --Joe Vitale, "Mr. Fire"